Clothing made from carbon emissions sounds too good to be true, right?
Wrong. We’re championing innovation by bringing you an outdoor active collection that features exactly this. Select pieces from our Seeker range are made using LanzaTech carbon recycling technology, a pioneering approach that transforms carbon emissions into valuable resources. By incorporating carbon capture technology into our products, we’re making strides towards reducing our environmental footprint.
What is LanzaTech?
LanzaTech is a trailblazing technology company specialising in converting waste carbon emissions into useful products. Established in 2005, LanzaTech has developed a unique process that captures carbon-rich gases from industrial sources, such as steel mills and refineries, and transforms them into ethanol and other valuable chemicals. This process keeps greenhouse gas emissions out of the atmosphere and creates a sustainable source of raw materials for various industries.
At the heart of LanzaTech’s technology is its proprietary gas fermentation process. Using specially engineered microbes to convert carbon monoxide, carbon dioxide, and hydrogen into ethanol, the ethanol produced can be used in a range of products, including performance fabrics. By harnessing the power of biology, carbon capture technology turns pollution into a resource, paving the way for a circular economy.
Why this matters to us
As a certified B Corp, we’re dedicated to meeting the highest standards of social and environmental performance, transparency, and accountability. Our mission is to improve the wellbeing of the world through the outdoors, and integrating LanzaTech’s carbon recycling technology into our products just feels right.
By using waste carbon emissions to create sustainable materials, we’re reducing our reliance on fossil fuels and minimizing our environmental footprint. Moreover, our partnership with LanzaTech underscores our commitment to innovation, embracing cutting-edge technologies so we can create high-performing apparel and gear.
What products feature carbon capture technology?
Several of our Seeker outdoor active range feature carbon capture technology.
The launch of our outdoor active range with carbon capture technology marks a significant milestone in our journey toward sustainability and innovation. By integrating this groundbreaking technology into our products, we’re enhancing your outdoor experience and contributing to a healthier planet.
Explore our new collection and join us in our mission to improve the wellbeing of the world through the outdoors. Together, we can make a difference and create a brighter future for generations to come.