On

Dream On.

The On mission: To ignite the human spirit through movement.

At On, they believe incredible things happen when humans move. Being in motion taps in the subconscious where inspiration lies. It’s called flow state: a mindset where action and awareness blur together, leaving us fully immersed in the moment. A hack for the mind, helping us to dream bigger and better.

At On they believe progress lies in technological innovation. Experimenting better. From the humble garden hose stapled to the outsole of their first prototype - all the way to their ultimate vision of building a brighter future with fossil-free materials and circular systems. Their three main focuses are: Using alternative materials, creating circular systems, driving sustainable production. The Athlete Spirit guides everyone at On. And like their athletes, they are always recalibrating and reengineering toward better. Their goal is to make high-performance products with the lowest possible footprint – engineered for circularity, designed with preferred materials, using enhanced manufacturing methods and distribution models. By working from their own On Lab, alongside their most close and trusted partners, they can control our manufacturing processes down to the details. After all – saving the planet is a team sport.